
Get consumers to buy through understanding their reasons for buying
Bryce Sanders Contributing Writer Jan 30, 2017 BizBuySell The consumer drives the economy. Consumer spending is estimated at 70 percent of GDP. For the health of the economy, the consumer needs to stay in a buying mood. It’s often said the definition of a bargain is when both parties feel they are getting a good deal. So how do you get them buying in your store on your website? How do people decide where to buy goods and services? Advertised discounts — This is the traditional American model. You go to the mall. Jeans are on sale. The price is great! You buy a pair. It doesn’t matter if you have a dozen pair already at home. It was a deal. A memorable line from the CBS TV series The…