Get consumers to buy through understanding their reasons for buying

Get consumers to buy through understanding their reasons for buying

Tips for Buying a Business
Bryce Sanders Contributing Writer Jan 30, 2017 BizBuySell The consumer drives the economy. Consumer spending is estimated at 70 percent of GDP. For the health of the economy, the consumer needs to stay in a buying mood. It’s often said the definition of a bargain is when both parties feel they are getting a good deal. So how do you get them buying in your store on your website? How do people decide where to buy goods and services? Advertised discounts — This is the traditional American model. You go to the mall. Jeans are on sale. The price is great! You buy a pair. It doesn’t matter if you have a dozen pair already at home. It was a deal. A memorable line from the CBS TV series The…
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Questions Business Owners Ask Me and the Answers I Give Them

Tips for Buying a Business, Tips for Selling a Business
Loren Marc Schmerler, President and Founder of Bottom Line Management, Inc. contributed “Questions Business Owners Ask Me and the Answers I Give Them” article for Business Broker Press, an organization dedicated to support the business brokerage industry. [ms_divider style="dotted" align="left" width="100%" margin_top="30" margin_bottom="30" border_size="5" border_color="#f2f2f2" icon="" class="" id=""][/ms_divider]   How much is my business worth? The correct answer is the price a Buyer offers you that you are willing to accept. It makes no difference whether you are making money or losing money. It makes no difference whether sales are increasing, declining or flat. It makes no difference how much blood, sweat and tears you have put into your business. It makes no difference how much money you have invested in the business. It makes no difference how much money…
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How to Get Emotionally, Psychologically and Financially Prepared for the Sale of Your Business

Tips for Selling a Business
Loren Marc Schmerler, President and Founder of Bottom Line Management, Inc. contributed “How to Get Emotionally, Psychologically and Financially Prepared for the Sale of Your Business” article for Business Broker Press, an organization dedicated to support the business brokerage industry. [ms_divider style="dotted" align="left" width="100%" margin_top="30" margin_bottom="30" border_size="5" border_color="#f2f2f2" icon="" class="" id=""][/ms_divider] Selling a business is a very daunting task. It is hard to be objective when you have devoted five, ten, twenty or more years towards creating and growing a business that has enabled you and your family to live comfortably. But during this time period, you have built up unrealized wealth that is tied up in the equity of your business. Only by selling your business can you adequately extract that equity and convert it to liquid assets. The…
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Nine Steps to Better Due Diligence, Closing Deals

Tips for Selling a Business
[caption id="attachment_1129" align="alignleft" width="300"] Loren Marc Schmerler, President and Founder of Bottom Line Management, Inc.[/caption] Third in a series on Business Brokering Buyer and seller strike a deal, but a thorough due diligence can either seal or sink that deal. Georgia Association of Business Brokers Vice President Mike Ramatowski moderated a panel discussion at the July meeting on getting buyers and sellers through due diligence and to the closing table. Panelists were GABB Board Member Loren Marc Schmerler, CPC, APC, President and Founder of Bottom Line Management, Inc.; Kim Romaner, President of Transworld Business Advisors, who has 30 years of corporate and entrepreneurial experience in sales, marketing, operations and technology; and attorney Sarah Wheeler of Moore & Reese. (more…)
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